Why 'Showgirl' Emerged as the Glittering Style of 2025

Following a three-decade stint on the Las Vegas Boulevard, the showgirls from the production Jubilee! executed their last choreographed kick in 2016. The extravaganza, famous for its intricate costumes crafted by American fashion designer Bob Mackie, closed its doors due to declining audience numbers and unimpressed commentators who called it a spectacle “a relic of another era”.

Now, almost a decade later, the showgirl persona, or at least the glamorous showgirl look, is experiencing a revival.

The Master of Glitz

Dubbed the “master of glitz”, Mackie has made over-the-top stage sparkle his defining aesthetic, outfitting everyone from Hollywood icons to music superstars. Earlier this month, a “see-through” bodysuit he designed for Cher in 1978 sold for $57,600, far exceeding its estimated price, while a metallic beaded bodysuit with lamé wings that Mackie created for Tina Turner for a 1977 show sold for $19,200.

“I think it looks more appealing for the new generation of stars who is desiring something other than what they knew from childhood”, he explained to a newspaper. “Today's artists are striving for a glamorous, more theatrical, attention-grabbing, entrance-making statement.”

The Musical Revival

It’s a look that sashayed all the way to the centre of mainstream fashion in 2025 largely due to Taylor Swift. Recently, the cultural juggernaut wore one of Mackie’s original Jubilee! costumes on the cover of her 12th studio album. The bedazzled bra and thong, feathered armbands and sparkly headpiece were tailor-made for a record named The Life of a Showgirl.

She is part of a trend. This year, showgirl inspirations have been embraced by pop stars including Dua Lipa as they whizzed across world tours in sequins, strategic openings and plumes, illuminated against overstated sets. Lipa’s stylist her creative director explained to a style publication he wanted to bring “a showgirl spirit” to her Radical Optimism tour – referencing pictures from the 50s, her performers fluttered giant ostrich feather fans.

Drawing from the Past

Lipa, Carpenter and other successful musicians also take inspiration from 19th-century entertainment forms, including classic theater and chorus line references. The final look are poles apart from the late-century pop style of revealing tops and baggy pants, and hip-hop inspired dance moves that were popular earlier.

But certain observers are on board with this showgirl revival. Nancy Hardy, a former Jubilee! showgirl who entertained in the 00s says the trend is “bemusing”. She thinks the word showgirl is being “used as an umbrella term encompassing everything from The Radio City Rockettes to Broadway performers and now seemingly modern pop stars.”

The Highly Sought-After Retro Look

For gen Z and modern stars, Mackie’s retro designs have become incredibly sought-after. In 2024, a style icon honored to one of Mackie’s earliest clients, Cher, when the star wore a see-through beaded dress made by the designer in 2001, which was inspired by one he created for Cher to wear in 1967. Months after, a singer paid an significant price to buy the Mackie tasseled mini dress she had worn earlier in the year to perform at the Grammys. In September, Carpenter wore a trio of retro Mackie designs at the MTV Video Music Awards. They are also a favorite among vintage enthusiasts.

“Showgirls inspire fond memories for a bygone era of glitz,” says an archivist, an expert at the an academic institution, who studies the legacy of showgirls. “Now it is viewed as a sort of ‘toned-down’ sexy because it has been modified. It has got all the sophistication, the crystals and the glitter but without the nudity.”

More Than Just Style: An Symbol of Las Vegas

She says this figure are central to the identity of Vegas. She points to one-time leader Oscar Goodman who, during official events, was surrounded by two showgirls. Although Las Vegas currently lacks any showgirl-centric productions, Chung says they are still featured as an emblem of the city, being present at gatherings and in marketing. “The showgirl is still a lasting symbol of Las Vegas glamour,” Chung says.

The Appeal of Transformation

The former showgirl says the transformative effect of a showgirl persona is part of the attraction. This is a notion Swift alludes to in a recent behind-the-scenes film that documents the off-camera action from her year-long 2023 Eras tour, which included exhausting rehearsals, gym sessions and numerous concerts across 21 countries, each lasting 3.5 hours.

She recalls her own showgirl performances as “comparable to extreme physical exertion in stilettos every night”. Her headdress was 34lbs. “I had to support it all the way up the staircase to the performance area from the green rooms three floors below in the underground. I had to leave early for my entrance so I could rest before I performed. You’re perspiring the whole time but maintaining this illusion that it’s effortless and stunning and magical.”

Maybe this is where the appeal of the showgirl really resides. In the chaos of 2025 there is a craving for escapism. Is there anyone better to look to than showgirls, who have always represented make-believe, flawlessness and a world where nobody misses a mark.

Steven Porter
Steven Porter

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.